The rapid advance of computer and media technologies is providing new opportunities for health communication. Whereas traditional health communication efforts have tended to be interpersonal (e.g., face-to-face counseling) or mediated by traditional media (e.g., print, radio, television), health communication efforts based on technology applications such as Internet websites and mobile devices are becoming increasingly popular. The collective term that represents this emerging, interdisciplinary field is eHealth, which is defined as “The use of emerging information and communication technology, especially the Internet, to improve or enable health and health care” . This field covers topics from consumers searching the Internet for health information, to practitioners using social media to enhance their outreach efforts, to
researchers developing and evaluating eHealth applications to improve health.
Assistant Lecturer Noor Zuhair Mahmood
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Looking to definitions and implicated objectives of eHealth, there are strategic objectives from society, policy makers and insurance companies´ point of view as:
• Increased effectiveness of patient care, thereby cost saving,
• increased quality of care,
• entire transparency of treatment performance and resource consumption,
• profound data for health reporting and health system planning,
• developing new markets by means of new eHealth applications and medical services, thereby strengthening the health industry,
• improvement of patient safety,
• involvement of the patient and increased responsibility (patient empowerment).
The operative objectives from patients and health professionals point of view are:
• simplification of medical, administrative and billing processes,
• improved institution-spanning transparency of information for the treating health